PROJECT OVERVIEW
The Metamorphosis Capstone Branding project aimed to create a comprehensive brand identity that would represent the 2024 UNLV Graphic Design Capstone class. As a collective of emerging designers, we sought to craft a brand that was not only cohesive and memorable but also reflective of the diverse talents and perspectives within our graduating class.
PROJECT GOAL
Our primary goal was to collaborate as a team to develop a unified brand identity that symbolized the transformation and growth experienced throughout our academic journey. This identity would serve as the face of our capstone exhibition and resonate with audiences ranging from prospective employers to peers and the broader community.
My Role
As a member of the Capstone Look Development (Look Dev) team, my contributions included:
Art Direction: Providing creative guidance to ensure alignment with the brand’s vision.
Branding: Establishing key elements of the brand identity.
Logo Design: Designing the primary logo, lettermark, and secondary logo to capture the essence of the capstone theme.
Social Media Concept: Developing a conceptual framework for the social media presence to enhance engagement and visibility.
Credit
This project was a collaborative effort, and I had the privilege of working alongside talented teammates:
Joshua Viray
Kateyah Reed
Marco Salinas
PROCESS
The development of the Metamorphosis brand identity involved the following steps:
Team Brainstorming:
We began by engaging in collaborative discussions to define the overall aesthetic and conceptual direction of the brand. Ideas were shared and refined to ensure a cohesive vision that resonated with all team members.
Moodboarding:
To establish the foundation for our brand identity, we created moodboards that explored potential brand elements, including typography, color palettes, and photography styles. This step allowed us to visually align on the tone and personality of the brand.
Design:
Drawing inspiration from our moodboards and brainstorming sessions, we developed a suite of logos: the primary logo, a lettermark, and a secondary logo. Each design was crafted to embody themes of transformation, creativity, and unity.
As a team, we developed a range of branded materials to showcase the versatility and application of the Metamorphosis identity. This included marketing materials such as posters and flyers, social media graphics for promotional outreach, merchandise like T-shirts and tote bags, a website layout to present the capstone projects, and an intricately designed book layout that documented our process and achievements.
OUTCOME
The final brand identity for the Metamorphosis Capstone not only encapsulated the spirit and journey of the 2024 UNLV Graphic Design Capstone class but also presented a unified and professional image to the public. The branding elements—from the logos to the marketing materials and digital presence—came together seamlessly to tell our story of growth and transformation. Faculty, peers, and industry professionals praised the brand for its creativity, cohesiveness, and professionalism, making it a proud milestone for our class.